Partnership:

MINECRAFT and N!CKS Ice Cream

Description:

MINECRAFT has announced, in partnership with N!CKS Ice Cream, four unique flavors of ice cream. In a an unprecedented move, a video game is crossing over with legitimate food.

The four new flavors are:

Cake Blocka, Emerald Minta, Enchanted Apple Pie Peanut, and Choklad Glowdust

Each flavor has something to do with a relatively unique in-game item. Cake is one of the most valuable food sources in MINECRAFT, so Cake Blocka is one of the flavors. Emeralds are very important, so N!CKS Ice Cream made Emerald Minta. Enchanted Golden Apples are one of the most unique items in the game, thus Enchanted Apple Pie was born. Glowdust is another very unique item, and it has been made into Peanut Choklad Glowdust.

Partnership Opportunity:
MINECRAFT/Gaming & Esports
Partner/Category:
N!CKS Ice Cream /Dining
Timing:
September 3rd Quarter 2022
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
In-Store / Retail
Licensed Product
On Pack
Media Elements:
In-Game / In-App Integration
Mobile
Online
Social Media
TV Spot
Created On:
2022-09-20
Last Modified on:
2022-09-26
Companies Involved
Tuck

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