Partnership:

MINIONS and Hostess

Description:

To support the home entertainment release of MINIONS, Universal Studios Home Entertainment and Hostess have extended their theatrical partnership with the "Hostess Minions" sweepstakes.  One grand prize winner was able to choose between a trip to Universal Studios Hollywood or Universal Studios Orlando with airfare, lodging and travel included.  MINIONS fans could enter the sweepstakes online at HostessMinions.com. 

The program was promoted with custom packing on various Hostess snacks as well as on social media.

Partnership Opportunity:
MINIONS/Home Entertainment
Company:
Universal Studios Home Entertainment
Partner/Category:
Hostess /CPG
Timing:
December 4th Quarter 2015
Target:
Preschool
Kids (6-11)
Tweens
Family
Promotional Elements:
Contest / Sweepstakes
Media Elements:
Micro site
Social Media
Created On:
2020-11-30
Last Modified on:
2016-06-23
Companies Involved
Universal Studios Home Entertainment
Tuck

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