Fresh Del Monte, Inc, one of the world’s leading vertically integrated producers, distributors, and marketers of high-quality fresh-cut fruits and vegetables, collaborated with worldwide hit brand Miraculous for a fun promotion that reached millions of shoppers and fans across Europe with fresh and packaged products.
This exciting Miraculous partnership allowed Fresh Del Monte to add a touch of adventure to the packaging of its product lines that featured the show’s superheroes and offer shoppers a chance to win a range of prizes including a chance to win a family trip to Paris, or a digital interactive tour of the French capital. Shoppers could enter to win these top prizes by scanning the QR code on the Del Monte labels or by visiting www.freshdelmontefun.com. In addition, there was numerous contests related to the collaboration on the brand’s social media pages.
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