Partnership:

MIRACULOUS: TALES OF LADYBUG AND CAT NOIR THE MOVIE and Volkswagen

Description:

Volkswagen gave an even stronger emotional charge to its brand and lends further momentum to its global e-strategy. Volkswagen, ZAG and Mediawan Kids & Family, the two co-producers, have inked an exclusive partnership for the upcoming animated family movie MIRACULOUS: TALES OF LADYBUG AND CAT NOIR THE MOVIE.

In this block buster fully, electric vehicles were integrated in a meaningful way into the storyline. The cars of the ID family are being redesigned to fit the movie look and feel, in close collaboration of designers, both at movie animation and Volkswagen as well as the respective Marketing team around Gilbert Heise and Salim Yueksel. Two city cars with a futuristic look will be attributed to the main heroes: Cat Noir with the ID.4 and Ladybug - a modern character who stands for female empowerment - with a concept car electric Beetle. The luxury ID. Vizzon will be associated to the successful stylist Gabriel Agreste, and the iconic Volkswagen ID. Buzz will be Tom’s bakery delivery vehicle.

Partnership Opportunity:
MIRACULOUS: TALES OF LADYBUG AND CAT NOIR THE MOVIE/Theatrical
Partner/Category:
Volkswagen /Automotive
Timing:
June 2nd Quarter 2023
Target:
Male
Female
Family
Adults
Promotional Elements:
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
Created On:
2023-06-21
Last Modified on:
2023-06-23
Companies Involved
Tuck

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