Partnership:

Missing Link and Menchie's Frozen Yogurt

Description:

Annapurna Pictures partnered with Menchie's Frozen Yogurt for a promotion celebrating the theatrical release of MISSING LINK. 

The promotion consisted of The Menchie's and Missing Link Adventure Sweepstakes. 

One lucky Grand Prize winner won a trip to the Grand Canyon for up to four people. The trip package included up to four round trip airline tickets and hotel accommodations that included three standard room nights at the Grand Canyon Railway & Hotel located in Williams, AZ and two standard room nights at the Maswik Lodge North located in the Grand Canyon National Park. Also included were up to four tickets to the train experience which travels daily from the Grand Canyon Railway & Hotel to the South Rim of Grand Canyon National Park. A check for $250 was also sent to the Grand Prize Winner to help cover any additional expenses. 

The sweepstakes kicked off on April 1 and ran through the end of April 2019. During that period, all Menchie's customers automatically received one entry into the Sweepstakes when they used their registered Menchie's loyalty card. Those that did not have the card were invited to stop into any location and register for for their My Smileage card. 

Participants could also enter online at Menchie's website.

Partnership Opportunity:
Missing Link/Theatrical
Partner/Category:
Menchie's Frozen Yogurt /Dining
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
In-Store / Retail
Contest / Sweepstakes
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-04-03
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.