Paramount Pictures partnered with user-generated short video hosting company Gfycat to promote the theatrical release of MISSION IMPOSSIBLE: FALLOUT. The partnership consisted of Gfycat creating immersive 360Loop GIF clips from the movie. The 360Loop media format put viewers at the center of the content, with the action wrapping around in a fully immersive experience. Fans could use a computer mouse or mobile phone gyroscope to interact with the environment and view everything around them like a 360 VR experience and were able to find six other 360 MISSION IMPOSSIBLE: FALLOUT experiences on Gfycat.