Description:
To celebrate the theatrical release of MISSION: IMPOSSIBLE-FALLOUT, Paramount Pictures teamed with Texaco for the “Fuel Your Mission” Instant Win Game. Participants downloaded the free Texaco app, used the app to play the game and were encouraged to visit participating Texaco stations to play again. Prizes included 30 movie tickets awarded daily to MISSION: IMPOSSIBLE-FALLOUT, 20 $10 Texaco gift cards also awarded daily, as well as a grand prize of a year’s worth of gas which, was awarded once each month. The promotion ran from July 1 through September 30, 2018.
Partnership Opportunity:
Company:
Partner/Category:
Texaco /App
Timing:
July 3rd Quarter 2018
Target:
Male
Female
Teens
Adults
Female
Teens
Adults
Promotional Elements:
Advergame
Branded Content
Contest / Sweepstakes
Discount / Special Offer / Promo Code
In-Store / Retail
Contest / Sweepstakes
Branded Content
Contest / Sweepstakes
Discount / Special Offer / Promo Code
In-Store / Retail
Contest / Sweepstakes
Media Elements:
Mobile
Online
Online
Created On:
2020-11-30
Last Modified on:
2018-09-29
Companies Involved
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