Description:
The New Balance X Miu Miu collaboration continues, this time with the inspirational American tennis champion, Coco Gauff. For her forthcoming tournaments in Rome (May 7th to 18th), Berlin (June 14th to 22nd) and Cincinnati (August 5th to 28th), Coco will wear clothing and footwear by New Balance x Miu Miu both on court and off. A selection of co-branded accessories completes the offering, celebrating the relationship further.While playing, Coco will be dressed in classically elegant tennis ensembles in a dynamic colour palette of navy and white with accents of red (Rome), white and green with accents of sky blue (Berlin) and white and royal blue with accents of red (Cincinnati). The pieces were created with a performance first mindset with a colour-blocked design, which creates a sharp, clean and modern look. Before and after matches, co-branded technical silk zip-fronted hoodies and trackpants in co-ordinating shades will be layered over the top.
On court, Coco will wear co-branded versions of her signature shoe, the Coco CG2, re-imagined by New Balance X Miu Miu. These custom editions of the Coco CG2 are crafted with innovative technology to withstand the demands of an elite tennis athlete but inspired by Coco’s love of New Balance lifestyle models, blending power and grace in a high-performance shoe. Off court, Coco’s footwear will comprise new iterations of the much-loved New Balance x Miu Miu 530 SL sneaker in leather and mesh in the same palette.
The New Balance X Miu Miu with Coco Gauff collection will be available for purchase from September 10th and for a limited period in selected Miu Miu stores worldwide and on miumiu.com. On that same day, Coco will be the guest of a Miu Miu Select event that will take place in Miu Miu New York 57th St. store in New York: on this occasion the collaboration will be shown alongside her choice of perfect pieces from the Miu Miu Fall/Winter 2025 runway collection.
Partnership Category:
Fashion
Company:
Miu Miu
Partner/Category:
New Balance Athletic Shoe, Inc. /Fashion
Timing:
April 2nd Quarter 2025
Target:
Male
Female
Family
Adults
Teens
Tweens
Kids (6-11)
Female
Family
Adults
Teens
Tweens
Kids (6-11)
Promotional Elements:
In-Store / Retail
Licensed Product
Other
Licensed Product
Other
Media Elements:
Celebrity Appearance / Endorsement
Micro site
Online
Other
Social Media
Micro site
Online
Other
Social Media
Created On:
2025-05-13
Last Modified on:
2025-05-13
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