Take Two Interactive and SPIN Magazine teamed up to promote MLB 2K10 with a contest. Bands submitted basic information about themselves as well as a link to a streaming song to http://www.spin.com/articles/unknown-bands-be-new-mlb-2k10-video-game. Of all the music submitted the staff at SPIN picked out their favorite ten tracks and featured them in a playlist on SPIN.com where the music was be streamed. SPIN.com users voted on their favorite track. The winning song was a part of the MLB 2K10 soundtrack. The promotion ran from March 20 through May 31, 2009.