Description:
Mars Inc. together with the 1984 Winter Olympics partnered to promote M&Ms with a TV Spot integrating the candy with the spirit of the games.
Partnership Opportunity:
M&M's /CPG
Company:
Mars Wrigley
Partner/Category:
1984 Winter Olympics /Fashion
Timing:
1st Quarter 1984
Target:
Kids (6-11)
Family
Adults 18-24
Adults 25-34
Family
Adults 18-24
Adults 25-34
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-08-25
Companies Involved
Mars Wrigley
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