Partnership:

M&M'S and adidas

Description:

M&M'S collaborated with adidas Original to launch an iteration of their classic Forum Low 84. 

The M&M'S Forum Low 84 sneaker pair was released on Tuesday, April 19, 2022, exclusively on the CONFIRMED app. They went for $150 in the US on the same app. 

Presented in “Eqt Yellow/Cloud White/Dark Brown,” this Forum Low took inspiration from a bag of M&M’s peanut chocolates. The bright yellow premium leather uppers are contrasted with Three Stripes that look like bars of chocolate, while the tongue straps weren't just switchable, they’re also branded with M&M’s details.

adidas Originals provided six extra laces, 20 lace jewels, two straps and attachable details for every single pair. This ranged from an M&M’s hangtag to colorful lace locks, speech bubble-adorned M&M’s characters, and more.

Decorated and co-branded insoles also make an appearance, while velcro patches on the rear-quarter section of the mid-panels allow you to add more branded decorations to the uppers. Rounding out the entire package is the “M” perforation on the toe box, a clean and simple white and brown sole unit, and the box which is themed accordingly.

Partnership Opportunity:
M&M'S/CPG
Partner/Category:
adidas /Fashion
Timing:
April 2022
Target:
Male
Female
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Product Bundle
Media Elements:
Online
Social Media
Created On:
2022-04-13
Last Modified on:
2022-04-15
Companies Involved
Tuck

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