Partnership:

MOANA 2 and Better Sour

Description:

In celebration of the highly anticipated release of Disney’s Moana 2, Better Sour, the innovative sour gummy brand, is launching a limited-edition collection inspired by the adventurous spirit of Moana and her journey across the seas.


Bringing the bold flavors of the tropics to life, the Moana 2 x Better Sour collaboration introduces two new flavors: Wayfinder Watermelon and Tropical Tides Punch—each crafted to capture the vibrant, sweet-yet-tangy essence of the film. The gummies, made with real fruit juice and no artificial flavors, align with Better Sour’s commitment to clean ingredients and deliciously balanced sourness.

Partnership Opportunity:
MOANA 2/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Better Sour /CPG
Timing:
December 4th Quarter 2024
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Promotional Elements:
Licensed Product
On Pack
Media Elements:
Online
Created On:
2025-02-13
Last Modified on:
2025-02-20
Companies Involved
Tuck

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