Partnership:

Moana and Dooney and Bourke

Description:

Walt Disney Studios partnered with fashion accessory  brand Dooney and Bourke to celebrate the beloved Disney film, MOANA.

The partnership consisted of Disney collaborating with Dooney and Bourke to launch a collection of bags and accessories inspired by Moana. The collection featured characters and iconography from the film. Fans of the film were able to bring it with them wherever they went with this exciting collection.

The MOANA collection from Dooney and Bourke launched at the Marketplace Co-Op at Walt Disney World’s Disney Springs on Friday May 5th.

Partnership Opportunity:
Moana/Home Entertainment
Company:
The Walt Disney Studios
Partner/Category:
Dooney and Bourke /Fashion
Timing:
May 2nd Quarter 2021
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Created On:
2021-05-21
Last Modified on:
2021-06-07
Companies Involved
Tuck

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