Partnership:

MOANA and Hawaiian Airlines

Description:

To celebrate the theatrical release of MOANA, Walt Disney Studios and Hawaiian Airlines partnered for a multi-tiered promotion inspired by the film. 

Starting the program off, three of Hawaiian Airlines' A330 Airbus aircraft were wrapped in MOANA-themed designs.  MOANA fans could track where these three planes were at any given time on a specially made MOANA-Hawaiian Airlines webpage. 

In addition, Hawaiian Airlines sold special MOANA/Hawaiian Airlines products.  These included character plushes, branded earbuds, beach towels, hats, tote bags and more. 

Finally, the program was also supported with the Hawaiian Airlines Wayfinder Caption Contest.  Contest entrants had to view three MOANA inspired illustrations and submit at least one caption for at least one photo.  The winner, which was determined by caption creativity, quality and capturing the spirit of adventure and exploration, won an all-expenses-paid trip to Los Angeles, CA to see the premiere of MOANA.  One first place prize winner took home 80,000 Hawaiian Airlines miles and one second prize winner recieved a MOANA prize pack.

The partnership was promoted on the Hawaiian Airlines website, their social media channels as well as two TV Spots.

Partnership Opportunity:
MOANA/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Hawaiian Airlines /Travel
Timing:
November 4th Quarter 2016
Target:
Male
Female
Kids (6-11)
Tweens
Family
Adults
Promotional Elements:
Contest / Sweepstakes
Event / Activation / Experiential
Other
Media Elements:
Online
Social Media
TV Spot
Vehicle Wrap
Created On:
2020-11-30
Last Modified on:
2016-11-29
Companies Involved
Tuck

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