Walt Disney Studios and Kellogg's teamed up to celebrate the November release of MOANA. The partnership included a rebate offer in which consumers who purchased any three participating packages of Kellogg's cereal in one transaction could receive $5 in Movie Concession Cash. To redeem the offer, consumers snapped pictures of their full receipt and either emailed or texted the pictures to a designated address. Once sent, fans received a link to download their $5 e-Concession Cash Certificate. There was a limit of three certificates per person.