Partnership:

The Walt Disney Studios and Subway

Description:

Walt Disney Studios and Subway teamed up to celebrate the release of animated film MOANA. The partnership included six customizable MOANA premiums – three collectable Kakamora action figures and three floral charm bracelets – as part of every “Fresh Fit for Kids” meal.


In line with Disney's "Magic of Healthy Living initiative," Subway Fresh Fit for Kids Meal® Subway Restaurants Celebrate MOANA Release with Kakamora Collectables, also met the Center for Science in the Public Interest (CSPI) nutritional criteria and received the American Heart Association's Heart-Check Meal Certification.

Partnership Opportunity:
/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Subway /Dining
Timing:
November 4th Quarter 2016
Target:
Male
Female
Kids (6-11)
Family
Adults 18-24
Adults
Promotional Elements:
Media Elements:
Online
TV Spot
Created On:
2020-11-30
Last Modified on:
2016-12-05
Companies Involved
Tuck

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