Description:
Modelo is now the "official cerveza" of the Las Vegas Raiders and Allegiant Stadium.
Modelo has been given logo and marketing rights of the Las Vegas Raiders, and will sell 24-oz Raiders cans. There will also be an in-stadium Modelo Cantina Club, and a Modelo Tailgate Zone.
The 24-oz Raiders Modelo cans were available to purchase begining in October 2020. The Modelo Cantina Club and Tailgate Zone were not open due to COVID.
Partnership Opportunity:
Modelo/Sports
Partner/Category:
Las Vegas Raiders /Sports
Timing:
August 3rd Quarter 2020
Target:
Male
Female
Adults
Female
Adults
Promotional Elements:
Licensed Product
On Pack
Other
On Pack
Other
Media Elements:
In-Game / In-App Integration
Signage
Social Media
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-09-23
Companies Involved
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