Ally Financial Inc. partnered with Hasbro, Inc. to launch a MONOPOLY promotion designed to promote financial literacy.

The Ally + MONOPOLY partnership consisted of an augmented reality game that turned six American cities into a real-life playable MONOPOLY board game. In Charlotte, Chicago, Dallas, Detroit, New York and Seattle, extra large MONOPOLY tokens were positioned to create an AR scavenger hunt in the real world. Players could engage as long as they were over the age of 18, had a smartphone and used Ally + MONOPOLY's unique AR functions during daylight hours to bring the world of MONOPOLY to life.

Playing the AR scavengers hunt gave players the chance to win prizes such as a new Jeep Wrangler, GO Square prizes of $200 and grand prizes of $50,000.

The partnership also had the additional charity component of players landing on a Community Chest square and automatically raising money for their local Junior Achievement chapter.