Carl's Jr. coordinated a sweepstakes to promote MONSTER ENTERGY BUCK OFF AT THE GARDEN, a 10th annual Professional Bull Riders event at Madison Square Garden, where 36 of the world's top bullriders competed. At participating Carl's Jr. And Hardee's locations fans could purchase any Monster Energy product with a special code to enter online for the chance to win a VIP experience to MONSTER ENTERGY BUCK OFF AT THE GARDEN. Fans could also enter via mail by sending in a 3x5 card with their first and last name, address, telephone number, e-mail address, and date of birth. The winner of the grand prize VIP experience package received two round-trip tickets to New York, 3 nights’ hotel accommodations, two Professional Bull Riders event tickets and $500 spending cash.