Partnership:

MONSTER HOUSE and Carl's Jr./Hardee's

Description:
Sony Pictures Entertainment and Carl's Jr and Hardee's partnered to promote the theatrical release of MONSTER HOUSE. Included in Carl's Jr and Hardee's kids meals were MONSTER HOUSE-themed toddler toys. Consumers also had a chance to participate in the MONSTER HOUSE sweepstakes where on winner received a prize package which consisted of a 23" Sony LCD Flat Panel HD ready television, GameCube, Game Boy Advance, THQ MONSTER HOUSE video game. The Carl's Jr and Hardee's website enabled consumers to download wallpapers and coloring pages.
Partnership Opportunity:
MONSTER HOUSE/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Carl's Jr./Hardee's /Dining
Timing:
June 2nd Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-07-20
Companies Involved
Sony Pictures Entertainment
Tuck

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