Beard Papa's, the world-famous cream puff chain, is teaming up with Capcom, a leading worldwide developer and publisher of video games, for a special Monster Hunter Wilds co-promotion running from October 10–31, 2025 at participating U.S. locations. Fans and cream puff lovers alike can embark on a flavorful quest with exclusive themed menu items, combo sets, and in-game rewards.

The highlight of the limited-time offerings is the MHWilds Cola Puff – Beard Papa's signature pie-crust choux shell glazed with sweet cola topping and filled with a rich, creamy cola custard. With a flavor reminiscent of a classic soda ice cream float, it's a legendary treat worthy of any hunter's victory.

Exclusive Game Code Card and Standees only at Beard Papa's

Guests can choose from specially created Monster Hunter Wilds Combo Sets:

• 4-Pack Wilds Combo– Includes at least two Monster Hunter Wilds–themed cream puffs, two Original puffs and a Game Code Card


• 6-Pack Hunter Combo– Includes two Monster Hunter Wilds–themed cream puffs, two Original puffs, two Oreo™ Cookies and Cream puffs, Game Code Card and Limited Edition Standee.

Special Supplies: Expeditioners Pack, a special code card, included with the purchase of the combo sets, unlocks the sweets in Monster Hunter Wilds, featuring useful in-game items such as Honey, Kunafa Cheese, Eastern Honey, Fluffy Egg, and Kunafa Meal Vouchers. Codes are redeemable on PlayStation®5, Xbox Series X|S, and Steam®.

"Monster Hunter Wilds is all about epic hunts and rewards, and we wanted to bring that same excitement into our stores," said Mark Nathan, Marketing Director at Beard Papa's. "The Wilds Cola Puff and our combo sets give guests a chance to enjoy our signature cream puffs in a bold new way, while also getting exclusive in-game content. It's the perfect crossover for fans of great flavor and great adventures."

The promotion will be supported by in-store displays, themed signage, social media campaigns, and two flagship store takeovers at Beard Papa's Cerritos, CA (at 11443 South St, Cerritos CA) and Beard Papa's Little Tokyo (333 S. Alameda, Los Angeles, CA). These special events will feature large-scale decorations, in-person giveaways, cosplay meet-ups for a fully immersive Monster Hunter Wilds experience.