Partnership:

MONSTERS VS. ALIENS and Hostess

Description:

Dreamworks Animation and Hostess partnered with a $1 million Halloween sweepstakes to celebrate the DVD and Blu-ray release of MONSTERS VS. ALIENS. The cupcake and snack maker ran an "instant-win match game" on its site, www.hostesscakes.com. Visitors were able to play the game featuring MONSTERS VS. ALIENS characters for a chance to win a game based on the movie for the Nintendo Wii and game console. Consumers were automatically entered into the $1 million grand prize drawing each time they played. 

 

 

 

 

Partnership Opportunity:
MONSTERS VS. ALIENS/Home Entertainment
Company:
DreamWorks Animation
Partner/Category:
Hostess /CPG
Timing:
September 3rd Quarter 2009
Target:
Tweens
Teens
Family
Adults
Promotional Elements:
Contest / Sweepstakes
Media Elements:
Micro site
Online
Created On:
2020-11-30
Last Modified on:
2016-11-03
Companies Involved
Tuck

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