Description:
Moroccanoil partnered with the world's leading women's professional sport organization, the Women's Tennis Association.Moroccanoil served as the exclusive hair care sponsor of the WTA throughout the 2019 season and also partnered with the WTA to expand its "Inspired By Women" campaign.
Moroccanoil provided WTA athletes a global platform to highlight philanthropic initiatives through the digital short-film series "Inspired." The series continued throughout the global tennis season, spotlighting new players and stories that were creating a positive impact.
The partnership encouraged fans to be part of the "Inspired By Women" conversation by sharing a woman in their life who inspired them via social media using the hashtag #InspiredByWomen.
Partnership Opportunity:
Moroccanoil/Health & Beauty
Partner/Category:
Women's Tennis Association /Sports
Timing:
January 1st Quarter 2019
Target:
Female
Teens
Adults
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Event / Activation / Experiential
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-02-05
Companies Involved
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