Partnership:

Morphe and Sour Patch Kids

Description:

Morphe teamed with Sour Patch Kids to release a make-up collection inspired by the sour, but sweet candy.

The ten item collection included setting mist, lip gloss, a makeup sponge set, lip scrubs and an eyeshadow palette. Items in the collection are named, smell and colored like the candy. All items in the collection are available on Morphe's website and are under $25 USD.

Partnership Opportunity:
Morphe/Health & Beauty
Partner/Category:
Sour Patch Kids /CPG
Timing:
September 3rd Quarter 2021
Target:
Female
Teens
Adults
Promotional Elements:
Licensed Product
In-Store / Retail
On Pack
Media Elements:
Micro site
Mobile
Online
Social Media
Created On:
2021-09-22
Last Modified on:
2021-09-22
Companies Involved
Tuck

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