Description:
Warner Bros. Interactive Entertainment teamed with Rockstar in a promotion celebrating the gaming release of MORTAL KOMBAT 11.
The promotion consisted of a sweepstakes prize giveaway. The sweepstakes had daily winners who received a copy of MORTAL KOMBAT 11 for Xbox One with a grand prize winner receiving a Custom Arcade Cabinet.
The sweepstakes was entered by sending a code via text message or online at the sweepstakes website.
The sweepstakes was open to legal adult residents of the United States and ran from 4/1/19 TO 5/31/19.
Partnership Opportunity:
Mortal Kombat 11/Gaming & Esports
Company:
Partner/Category:
Rockstar, Inc. /Beverages
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Tweens
Teens
Adults
Female
Tweens
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Branded Content
Media Elements:
Mobile
Online
Online
Created On:
2020-11-30
Last Modified on:
2019-04-22
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