Partnership:

Mortal Kombat and Secretlab

Description:

Warner Bros. Pictures partnered with Secretlab on a promotion celebrating the release of MORTAL KOMBAT.

The promotion consisted of Warner Bros. Pictures teaming with Secretlab to create a limited-edition gaming chair that was released in the lead-up to the film. The MORTAL KOMBAT chairs were announced and promotion by Secretlab on the Thursday before the MORTAL KOMBAT movie debuted in theaters and on HBO Max.

The MORTAL KOMBAT chairs from Secretlab were adorned with MORTAL KOMBAT iconography including the iconic MORTAL KOMBAT dragon logo. The chairs were produced in two distinct styles, the Secretlab Omega and Secretlab Titan, that were priced at $389 and $429 respectively.

Partnership Opportunity:
Mortal Kombat/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Secretlab /Gaming & Esports
Timing:
May 2nd Quarter 2021
Target:
Female
Teens
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
Created On:
2021-05-03
Last Modified on:
2021-05-03
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat Marketing Partnerships Chat Marketing Partnerships Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.