Partnership:

Mountain Dew and Little Caesars

Description:
Mountain Dew® is giving flavor-seekers a new reason to run to Little Caesars® with an exciting beverage exclusive at the pizza chain with the launch of Mountain Dew® Mango Rush.

Rolling out nationally starting May 5, exclusively at Little Caesars, the tropical beverage blends the refreshing citrus taste of Mountain Dew with a bold kick of mango flavor. The result of a collaboration between the two brands, Mountain Dew Mango Rush was created to give Little Caesars' fans more of the fruit-forward flavor they crave, perfectly pairing with their favorite Little Caesars pizza.

"We're excited to team up with Mountain Dew for the first time, especially given the success of Pepsi Pineapple and past flavor exclusives. Little Caesars customers seek out flavors to complement our fan-favorite offerings - which is why Mountain Dew Mango Rush is such a great fit," said Greg Hamilton, Chief Marketing Officer, Little Caesars.

"One thing Mountain Dew and Little Caesars fans both share is a thirst for adventurous flavors. With Mountain Dew Mango Rush, our goal was to collaborate with Little Caesars to create a new, refreshing beverage that pizza and Dew enthusiasts will love," said Scott Finlow, Chief Marketing Officer, PepsiCo Away From Home.

Mountain Dew Mango Rush will be available in a collectible 16-ounce can with a co-branded design, for a limited time while supplies last.

This is the second flavor-exclusive from PepsiCo at Little Caesars, after it brought back the hit Pepsi® Pineapple for a limited run at the chain in 2023. The fruity flavor was so popular it made a comeback in 2024, paving the way for the collaboration behind Mountain Dew Mango Rush.
Partnership Opportunity:
Mountain Dew/CPG
Company:
PepsiCo
Partner/Category:
Little Caesars /Dining
Timing:
April 2nd Quarter 2025
Target:
Male
Female
Family
Adults
Teens
Tweens
Kids (6-11)
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Online
Other
Social Media
Created On:
2025-04-25
Last Modified on:
2025-04-25
Companies Involved
PepsiCo
PepsiCo
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat Marketing Partnerships Chat Marketing Partnerships Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.