Partnership:

MR. MAGORIUM'S WONDER EMPORIUM and Target

Description:
Target has teamed up with Fox Walden as the exclusive licensing and retail destination for toys based on the upcoming MR. MAGORIUM''S WONDER EMPORIUM. Except for the Sock Monkey, a toy based on a particular character in the film, most of the licensed products are retro versions of classic toys featured in the film with Mr. Magorium''s seal of approval on the packaging. Fox Walden has used additional marketing tactics to promote the film including 7.5-second TV spots, a billboard constructed of Legos, a "Magorium"-themed taxi offering free rides in New York and a nationwide toy drive seeking to break the weeklong world record for toy collection.
Partnership Opportunity:
MR. MAGORIUM'S WONDER EMPORIUM/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Target /Retail
Timing:
November 4th Quarter 2007
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-11-15
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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