If there's one regret we can all live without, it's not taking nighttime cold and flu medicine when you're sick, especially when you have a busy day ahead of you. That's why Mucinex® – a Reckitt brand and the #1 physician-trusted cough and cold brand* – recently launched its "No Regrets" campaign to remind consumers that Mucinex Nightshift provides multi-symptom cold and flu relief to help you get to sleep and wake up ready to go. In other words, no regrets.

Mucinex Nightshift is the first OTC cold and flu nighttime product in the U.S. with triprolidine HCI. It is uniquely formulated to act fast and temporarily relieve common cold and flu symptoms such as body pain, headache, cough, runny nose, sneezing, sore throat, itchy nose or throat and reduces fever.

To spread the word and encourage consumers to make smarter nighttime decisions so they have a better morning – especially during cold and flu season – the odious Mucinex mascot Mr. Mucus is setting up shop on Tinder®, the world's most popular dating app**. Singles can expect to stumble across Mr. Mucus's ick-inducing "dating profile" which features cringy lines like "I'm the catch of the day… if you like catching cold and flu symptoms!" The ad campaign will run from October through December – which is also the beginning of "cuffing season" – the time of year when single people most often look for romantic partners.