Partnership:

MULAN and 1-800-FLOWERS.com

Description:

Walt Disney Studios partnered with 1-800-FLOWERS.com to promote the release of MULAN.

The partnership consisted of a sweepstakes in which a winner received a private screening of MULAN. The screening took place for the winner and up to 100 guests at playdate theater and the Brave Awakening Orchid.

To enter, fans had to post their answer to the Sweepstakes question posed on the 1-800-FLOWERS.com Facebook page on March 12, 2020. There was a limit of one entry per person. The entry period ran from March 12 through March 27, 2020.

This partnership was for the originally planned theatrical release of the film, not the Disney+ release.

Partnership Opportunity:
MULAN/Streaming
Company:
The Walt Disney Studios
Partner/Category:
1-800-FLOWERS.com /Online
Timing:
September 3rd Quarter 2020
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Mobile
Online
Created On:
2020-11-30
Last Modified on:
2020-09-23
Companies Involved
Tuck

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