Partnership:

MULAN and NordicTrack

Description:

Walt Disney Studios partnered with NordicTrack on a promotion surrounding the release of Mulan.

The partnership consisted of a co-branded TV Spot in which NordTrack encouraged viewers to unlock their inner warrior. The messaging and imagery of the spot cut between footage from the film and video of NordicTrack users exercising.

Partnership Opportunity:
MULAN/Streaming
Company:
The Walt Disney Studios
Partner/Category:
NordicTrack /Sporting Goods
Timing:
September 3rd Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
TV Spot
Created On:
2020-11-30
Last Modified on:
2020-09-10
Companies Involved
Tuck

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