Hollywood.com and Warner Bros. Pictures teamed up to promote the theatrical release of MUST LOVE DOGS. Any U.S. resident 18 or older was eligible to enter the sweepstakes by filling out the entry form on Hollywood.com. One grand prize winner received a MUST LOVE DOGS canvas tote, doggie bone with disposable bags, women''s pink tee with dog, baseball cap, dog tag, frisbee, ''Little Red Book'', ''I Don''t Bite'' grey tee, and movie poster. Four runners up receieved a MUST LOVE DOGS gift pack consisting of everything the grand prize winner received except the movie poster. The sweepstakes ran from July 21 through August 22, 2005.