Partnership:

Lionsgate and Build-A-Bear Workshop

Description:
Lionsgate entertainment and Build-A-Bear Workshop teamed up to celebrate the theatrical release of MY LITTLE PONY: THE MOVIE. Characters Songbird Serenade and Tempest Shadow were added to the brand’s My Little Pony Collection, as well as new versions of favorite characters Twilight Sparkle, Pinky Pie and Rainbow Dash. The new collection was available to fans beginning August 31, 2017.
Partnership Opportunity:
/Theatrical
Company:
Lionsgate
Partner/Category:
Build-A-Bear Workshop /Toys
Timing:
September 3rd Quarter 2017
Target:
Male
Female
Kids (6-11)
Tweens
Family
Promotional Elements:
Branded Content
Media Elements:
Email
Micro site
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2017-11-17
Companies Involved
Lionsgate
Lionsgate
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat Marketing Partnerships Chat Marketing Partnerships Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.