Description:
Lionsgate entertainment and Build-A-Bear Workshop teamed up to celebrate the theatrical release of MY LITTLE PONY: THE MOVIE. Characters Songbird Serenade and Tempest Shadow were added to the brand’s My Little Pony Collection, as well as new versions of favorite characters Twilight Sparkle, Pinky Pie and Rainbow Dash. The new collection was available to fans beginning August 31, 2017.
Partnership Opportunity:
Company:
Lionsgate
Partner/Category:
Build-A-Bear Workshop /Toys
Timing:
September 3rd Quarter 2017
Target:
Male
Female
Kids (6-11)
Tweens
Family
Female
Kids (6-11)
Tweens
Family
Promotional Elements:
Branded Content
Media Elements:
Email
Micro site
Online
Signage
Social Media
Micro site
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2017-11-17
Companies Involved
Lionsgate
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