Partnership:

MY LITTLE PONY: THE MOVIE and LUIGI'S Real Italian Ice

Description:
Lionsgate Entertainment and LUIGI’s Real Italian Ice partnered to promote the release of MY LITTLE PONY: THE MOVIE with a sweepstakes. From September 14 – October 6, 2017, participants could submit an online registration form to enter. Each Friday during the sweepstakes period, two winners were chosen to receive MY LITTLE PONY: THE MOVIE and LUIGI’S Real Italian Ice prize pack items.
Partnership Opportunity:
MY LITTLE PONY: THE MOVIE/Theatrical
Company:
Lionsgate
Partner/Category:
LUIGI'S Real Italian Ice /CPG
Timing:
September 3rd Quarter 2017
Target:
Male
Female
Kids (6-11)
Tweens
Family
Promotional Elements:
Branded Content
Premiums / Giveaways
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Email
Micro site
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2017-10-12
Companies Involved
Tuck

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