PlayMonster
celebrated the launch of the My Singing Monsters toy line by offering consumers
a trip to sing with their monsters in paradise at Hard Rock Hotel Riviera Maya.
The new toy line is based on the wildly successful My Singing Monsters app from
Wind Sun Sky and Big Blue Bubble. The program also included in-game messaging,
social media, blog support, and e-blasts. My Singing Monsters toys are
available at Amazon.com and in stores now. Alliance Connection brokered the partnership on behalf of AIC's all-inclusive Hard Rock Hotels.