Partnership:

MyFitnessPal and Tabasco

Description:
MyFitnessPal and Tabasco are joining forces to create a hot sauce holster so you can have a bottle of the hot stuff strapped to your side and at the ready whenever the need for a little spice arises. The limited-edition sauce holders will be awarded to customers who post a video or photo with the hashtag #DoTheSauceSwap along with a picture of how they’ve incorporated hot sauce into their meal. The two companies joined forces to prove that some of your favorite recipes can also be healthy, without having to make them less flavorful. Both brands reimagined ten of the recipes in MyFitnessPal to incorporate a “punch of flavor” from Tabasco sauce. The reimagined recipes include everything from vegetarian burgers to egg-white quiche, so you can keep that spice going from breakfast through dinner.
Partnership Category:
Tech
Company:
MyFitnessPal
Partner/Category:
Tabasco /CPG
Timing:
2nd Quarter 2024
Target:
Male
Female
Adults
Promotional Elements:
Contest / Sweepstakes
Media Elements:
In-Game / In-App Integration
Online
Social Media
Created On:
2024-05-09
Last Modified on:
2024-05-17
Companies Involved
MyFitnessPal and Tabasco
Tuck

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