Description:
Levi Strauss & Co teamed with tennis star Naomi Osaka to launch a new up-cycled denim line.
The partnership's collection was inspired by Osaka's personal style and included a kimono, lace-up short, crystal fringe short and a trucker jacket bustier.
The collection was available on the Levi app and in select stores.
Partnership Opportunity:
Naomi Osaka/Sports
Company:
Levi Strauss & Co.
Partner/Category:
Levi's /Fashion
Timing:
3rd Quarter 2021
Target:
Female
Teens
Adults
Teens
Adults
Promotional Elements:
In-Store / Retail
Media Elements:
Celebrity Appearance / Endorsement
Mobile
Online
Social Media
Mobile
Online
Social Media
Created On:
2021-08-31
Last Modified on:
2021-09-01
Companies Involved
Levi Strauss & Co.
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