Partnership:

NASCAR and ExxonMobil

Description:
NASCAR and ExxonMobil teamed up to promote the upcomming 2008 NASCAR race season. To participate consumers purchased Mobil 1 products. Each Mobile 1 product cap notified participants if they were a contest winner or loser. The grand prize was a personal helecopter ride to and from a NASCAR Sprint Cup Series race, VIP race tickets and a private tour of the Penske Racing Shop. The contest culminated at the end of the 2008 NASCAR racing season.
Partnership Opportunity:
NASCAR/Sports
Company:
NASCAR
Partner/Category:
ExxonMobil /Automotive
Timing:
February 1st Quarter 2008
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-07-23
Companies Involved
NASCAR
Tuck

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