Partnership:

NASCAR and General Mills

Description:
Cross promotion with Dodge featuring on-pack exposure on 30MM packages. Also an in-pack offer on 10MM packages for die-cast racing cars. Supported by TV, print, online, and in-store exposure.
Partnership Opportunity:
NASCAR/Sports
Company:
NASCAR
Partner/Category:
General Mills /CPG
Timing:
January 1st Quarter 2001
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2000-12-01
Companies Involved
NASCAR
Tuck

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