Partnership:

NASCAR and General Motors

Description:

NASCAR and GM Goodwrench partnered to promote the release of the 2007 Chevy Avalanche and the NASCAR series. The Goodwrench #29 Expertise Challenge gave consumers the chance to drive away with a Chevy Avalanche. To enter, consumers visited participating Chevrolet dealerships or a Chevy Revolution displays at select NASCAR events to get a promotion ticket. Visitors then entered a code on the ticket at Goodwrench.com/expert. Codes are also available from the Web site. If Kevin Harvick, the driver of GM Goodwrench's NASCAR #29 sponsored racecar, wins two of 12 selected races (with the last race on Nov. 19), the company will award one consumer with a 2007 Chevy Avalanche and a $1,000 GM vehicle maintenance certificate for the first victory. If Harvick wins the second race, 29 consumers will win a Chevy Avalanche and a $1,000 GM vehicle maintenance certificate. If no races are won, GM will give the prize to one winner overall.

Partnership Opportunity:
NASCAR/Sports
Company:
NASCAR
Partner/Category:
General Motors /Automotive
Timing:
2nd Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-14
Companies Involved
NASCAR
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.