Partnership:

NASCAR and McKee Foods

Description:
NASCAR and McKee Foods partnered to promote NASCAR. Consumers who watched the Little Debbie ad at LittleDebbie500.com answered a question and then submitted an entry form had a chance win prizes. The promotion featured 1500 prizes which included 500 grand prize limited edition Little Debbie Ford die cast cars; 500 first-place prizes of Little Debbie Ford remote control cars and 500 second-place prizes of Little Debbie race packs, including a seat cushion, a Little Debbie racing hat, and a set of small binoculars. The promotion ended on November 20, 2006.
Partnership Opportunity:
NASCAR/Sports
Company:
NASCAR
Partner/Category:
McKee Foods /CPG
Timing:
October 4th Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-10-10
Companies Involved
NASCAR
Tuck

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