Description:
Land O?Frost and Mattel partnered with NASCAR for a promotion that went from May-September 2003, and offered customized NASCAR-style collectable cars, via mail-in, in premium brand one pound deli-style meats. The promotion also included an on-pack sweepstakes that awarded winners a 2003 First Edition Hot Wheels 40-car set. Supported by full page FSI, P.O.P. display, on-pack and online at landofrost.com.
Partnership Opportunity:
NASCAR/Sports
Company:
NASCAR
Partner/Category:
MillerCoors /Beverages
Timing:
February 1st Quarter 2003
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2012-09-10
Companies Involved
NASCAR
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