Partnership:

NASCAR and MillerCoors

Description:
Land O?Frost and Mattel partnered with NASCAR for a promotion that went from May-September 2003, and offered customized NASCAR-style collectable cars, via mail-in, in premium brand one pound deli-style meats. The promotion also included an on-pack sweepstakes that awarded winners a 2003 First Edition Hot Wheels 40-car set. Supported by full page FSI, P.O.P. display, on-pack and online at landofrost.com.
Partnership Opportunity:
NASCAR/Sports
Company:
NASCAR
Partner/Category:
MillerCoors /Beverages
Timing:
February 1st Quarter 2003
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2012-09-10
Companies Involved
NASCAR
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.