Stock car racing giant NASCAR partnered with knowledge management platform Satisfi Labs to help ease fans back into NASCAR races safely with technology at their side.

The deal saw Satisfi Labs provide racing and venue information for fans at all NASCAR owned tracks. This includes tracks such as Daytona, Talladega, and Darlington. Fans can ask any question to the virtual assistant through their preferred method of digital communication.

The partnership allows for the instant and accrurate answering to any question a fan might have about the race, inclusing questions about health and safety measures being taken due to COVID-19. NASCAR and the tracks can also fully rely on the digital platform to further track activations and provide stats / updates about driver information.

The partnership further adds to the fan experience as well as a personal assisntant for every fans most dire need.