Partnership:

NASCAR and The Coca-Cola Company

Description:

Consumers can enter the Coca-Cola 2003 “Win a Ride” Sweepstakes online. The grand prize winner will receive a trip for the winner and up to five guests, including air transportation, accommodations, and admission tickets for a NASCAR race weekend at the Atlanta Motor Speedway, October 25-26, 2003. The winner will get the opportunity to ride with a driver in a stock car and receive $2,000 in spending money. The sweepstakes runs from April 15 - August 1, 2003. Supported by a full media campaign including TV spots, on-pack and online at the Coca-Cola and NASCAR websites.

Partnership Opportunity:
NASCAR/Sports
Company:
NASCAR
Partner/Category:
The Coca-Cola Company /CPG
Timing:
2nd Quarter
Target:
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-19
Companies Involved
NASCAR
Tuck

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