Description:
Valvoline is the first consumer procucts co. to own a NASCAR team. Driver Johnny Benson will be featured in ads & promos for Valvoline as well as Eagle One and Zerex.
Partnership Opportunity:
NASCAR/Sports
Company:
NASCAR
Partner/Category:
Valvoline /Automotive
Timing:
February 1st Quarter 2001
Target:
Teens
Adults
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2002-02-06
Companies Involved
NASCAR
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