Partnership:

NATASHA BEDINGFIELD and Verizon Wireless

Description:

NATASHA BEDINGFIELD and Verizon Wireless teamed up to promote The Verizon VIP Tour with the Pocket Full of Sunshine Duet Contest, The NATASHA BEDINGFIELD Experience, a green screen music video, free tickets and a song ID contest. Fans who attended the Verizon Wireless VIP Tour had an opportunity to record NATASHA BEDINGFIELD'S song "Pocket Full of Sunshine" and submit it to the contest. NATASHA BEDINGFIELD picked one grand prize winner who got to sing a duet with her on the summer tour date in San Francisco along with travel accommodations and $500 cash. During the NATASHA BEDINGFIELD Experience, customers who downloaded her music, ringtones and ringback tones were entered to be one of twenty winners. The winners received the opportunity to attend a live NATASHA BEDINGFIELD acoustic performance, question and answer session and photo op. Fans who downloaded V-Cast material were also entered to win one of twenty five pairs of tickets to the Verizon VIP Tour. Another way for fans to using V-Cast was to play a Name That Song application on V-Cast with NATASHA BEDINGFIELD songs. During the tour fans could also star in a green screen music video with NATASHA BEDINGFIELD and have the video sent directly to their Verizon cellphones. The Verizon VIP Tour began on May 21, 2008.

Partnership Opportunity:
NATASHA BEDINGFIELD/Music
Company:
Sony Music
Partner/Category:
Verizon Wireless /Communications
Timing:
July 3rd Quarter 2008
Target:
Teens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-08-28
Companies Involved
Sony Music
Sony Music
Tuck

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