Domino's partnered with the National Fire Protection Association (NFPA) during Fire Prevention Week October 7-13, 2018. Participating Domino's stores throughout the U.S. reinforced this year's campaign theme, "Look. Listen. Learn. Be aware. Fire can happen anywhere™" by distributingd flyers on top of pizza boxes with fire safety tips and a checklist of steps customers can take to reduce the chances of having a fire.

Selected customers who ordered from participating stores were also surprised when their delivery arrived aboard a fire engine. If smoke alarms in the home were working, the pizza was free. If the smoke alarms were not working, the firefighters replaced the batteries or installed fully-functioning alarms at no charge.