Partnership:

National Fire Protection Association and Domino's Pizza

Description:
Domino's partnered with the National Fire Protection Association (NFPA) during Fire Prevention Week October 7-13, 2018. Participating Domino's stores throughout the U.S. reinforced this year's campaign theme, "Look. Listen. Learn. Be aware. Fire can happen anywhere™" by distributingd flyers on top of pizza boxes with fire safety tips and a checklist of steps customers can take to reduce the chances of having a fire.

Selected customers who ordered from participating stores were also surprised when their delivery arrived aboard a fire engine. If smoke alarms in the home were working, the pizza was free. If the smoke alarms were not working, the firefighters replaced the batteries or installed fully-functioning alarms at no charge.

Partnership Opportunity:
National Fire Protection Association/Non-Profit Organizations
Partner/Category:
Domino's Pizza /Dining
Timing:
October 4th Quarter 2018
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
In-Store / Retail
On Pack
Media Elements:
Online
Product Giveaways
Social Media
Created On:
2020-11-30
Last Modified on:
2018-11-01
Companies Involved
Tuck

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