Description:
Bridgestone and the NFL teamed up for a fun activation the week before the 2020 Super Bowl.
Bridgestone, the Official Tire of the NFL, teamed up with former Atlanta Falcons running back Warrick Dunn and current Carolina Panther Greg Olsen to highlight the "clutch performance" of the athletes, as well as the tires. Fans were given the opportunity to cath a pass from legendary NFL player in the week before the Super Bowl. The activation benefited Dunn's and Olsen's charities, Warrick Dunn Charities and The Greg Olsen Foundation.
The activation happened in Feburary 2020.
Partnership Opportunity:
National Football League/Sports
Partner/Category:
Bridgestone Tire /Automotive
Timing:
February 1st Quarter 2020
Target:
Male
Female
Teens
Family
Adults
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
Contest / Sweepstakes
Contest / Sweepstakes
Media Elements:
Mobile
Online
Signage
Social Media
Celebrity Appearance / Endorsement
Online
Signage
Social Media
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2020-10-27
Companies Involved
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
