Description:
Bud Light held a three-day music festival at Super Bowl LIII.
The 3-day music festival in the days leading up to the Super Bowl paid tribute to Atlanta with rapper Ludacris as the headliner and I-85 highway sign replicas which displayed the names of the other performers.
This activation took place Jan. 31 to Feb. 2, 2019.
Partnership Opportunity:
National Football League/Sports
Partner/Category:
Bud Light /Beverages
Timing:
January 1st Quarter 2019
Target:
Male
Female
Adults
Female
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Event / Activation / Experiential
Media Elements:
Mobile
Online
Signage
Social Media
Celebrity Appearance / Endorsement
Online
Signage
Social Media
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2020-10-28
Companies Involved
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