Description:
Campbell's partnered with the NFL to promote their Chunky Soup.
Campbell's teamed up with Dak Prescott and the NFL to donate more than 100,000 bowls of Campbell's Chunky Soup to local Miami charities. Campbell's also gave away samples of the Chunky Soup at the Super Bowl and had on-site contests for fans to win NFL gift cards and prizes.
This activation happened in February 2020.
Partnership Opportunity:
National Football League/Sports
Partner/Category:
Campbell's /Dining
Timing:
February 1st Quarter 2020
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Contest / Sweepstakes
Event / Activation / Experiential
Premiums / Giveaways
Product Demonstrations / Sampling
Contest / Sweepstakes
Event / Activation / Experiential
Premiums / Giveaways
Product Demonstrations / Sampling
Media Elements:
Mobile
Online
Signage
Celebrity Appearance / Endorsement
Online
Signage
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2020-10-27
Companies Involved
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